Survey Analysis 1
In our first survey we wanted to look at the type of people that would make up our target audience. Our questions about age and job status
clarified that the majority of our audience between the age of 14-24 with a heavy 80% being female, involving those primarily in education or full time further education or working. By looking at this information it enabled us to look at Thrillers in the past that were aimed at this type of audience and tailor our ideas to the needs/expectations of our viewers. Mulvey’s Feminist theory suggests that male audience members their ego onto 5the lead male role in the film, if our audience were predominantly male we might see this as a good opportunity to exercise this theory. However with less than 20% of our audience being male we began to think about a lead female instead. This shows
how our survey has impacted the theory we put into our filming.
We then proceeded to ask the audience how often they watched films, in order to gage what our audience are expecting. Our survey showed that the majority watch films moderately often, perhaps once or twice a week.
In order to discover what type of films our audience enjoy we asked them what their favourite film was. We felt that this would open up the
possibility of creating a hybrid film, mixing the thriller genre with scienc fiction or even adventure; However when looking at the survey the audience seemed to enjoy films that were one-genre based so we decided to stick to the straight forward thriller option.
We then asked the audience what makes them love their favourite film, answers like ‘beautiful watch’, ‘you can’t guess what’s going on, you’re actively involved as a viewer’, ‘you can’t see what’s coming ‘ ‘you can’t leave the film without feeling disturbed and changed’, ‘dangerous and intense, makes you think it could happen to anyone’, ‘emotional, dramatic scenes drive the piece’, ‘soundtrack is key’. After reading comments like these and taking them on board we decided that our piece, in order to honour the thriller genre, needed to be intense, with a strong and perhaps unpredictable narrative in order to actively engage our audience. It also taught us to focus on picture and
cinematography as well as plot, to engage the artists in our audience who wish to see beauty in the composition of our film. Soundtrack we felt was also ‘key’ as the audience said, it made the piece memorable. Taking this information on we decided to organise the composing of our own soundtrack to help build tension and anxiety.
Now we decided to look at how our audience would like our plot to appear, starting with gender. The majority of the audience said that they didn’t mind whether we had a male or female protagonist as they felt that ‘character portrayal was more important than gender’, ‘strong leading characters in general are more important than gender’. Looking at this information gave us a free choice of protagonist gender and after discussion we decided that a female leading lady would be more suited to our target audience, who are predominantly female. We feel that a female protagonist would allow the audience to make more of a connection with the character and therefore feel more affected when the thrill and danger kicks in. Studying the film ‘Psycho’ also impacted our decision on this.
Overall our survey allowed us to get a general overview of our target audience, to understand their opinions and preferences which in the long run will be beneficial when we need to tailor the film to their needs.
In our first survey we wanted to look at the type of people that would make up our target audience. Our questions about age and job status
clarified that the majority of our audience between the age of 14-24 with a heavy 80% being female, involving those primarily in education or full time further education or working. By looking at this information it enabled us to look at Thrillers in the past that were aimed at this type of audience and tailor our ideas to the needs/expectations of our viewers. Mulvey’s Feminist theory suggests that male audience members their ego onto 5the lead male role in the film, if our audience were predominantly male we might see this as a good opportunity to exercise this theory. However with less than 20% of our audience being male we began to think about a lead female instead. This shows
how our survey has impacted the theory we put into our filming.
We then proceeded to ask the audience how often they watched films, in order to gage what our audience are expecting. Our survey showed that the majority watch films moderately often, perhaps once or twice a week.
In order to discover what type of films our audience enjoy we asked them what their favourite film was. We felt that this would open up the
possibility of creating a hybrid film, mixing the thriller genre with scienc fiction or even adventure; However when looking at the survey the audience seemed to enjoy films that were one-genre based so we decided to stick to the straight forward thriller option.
We then asked the audience what makes them love their favourite film, answers like ‘beautiful watch’, ‘you can’t guess what’s going on, you’re actively involved as a viewer’, ‘you can’t see what’s coming ‘ ‘you can’t leave the film without feeling disturbed and changed’, ‘dangerous and intense, makes you think it could happen to anyone’, ‘emotional, dramatic scenes drive the piece’, ‘soundtrack is key’. After reading comments like these and taking them on board we decided that our piece, in order to honour the thriller genre, needed to be intense, with a strong and perhaps unpredictable narrative in order to actively engage our audience. It also taught us to focus on picture and
cinematography as well as plot, to engage the artists in our audience who wish to see beauty in the composition of our film. Soundtrack we felt was also ‘key’ as the audience said, it made the piece memorable. Taking this information on we decided to organise the composing of our own soundtrack to help build tension and anxiety.
Now we decided to look at how our audience would like our plot to appear, starting with gender. The majority of the audience said that they didn’t mind whether we had a male or female protagonist as they felt that ‘character portrayal was more important than gender’, ‘strong leading characters in general are more important than gender’. Looking at this information gave us a free choice of protagonist gender and after discussion we decided that a female leading lady would be more suited to our target audience, who are predominantly female. We feel that a female protagonist would allow the audience to make more of a connection with the character and therefore feel more affected when the thrill and danger kicks in. Studying the film ‘Psycho’ also impacted our decision on this.
Overall our survey allowed us to get a general overview of our target audience, to understand their opinions and preferences which in the long run will be beneficial when we need to tailor the film to their needs.